We are very fortunate to have George B Thomas on the show with us. We’re talking about video and the nuts & bolts to making it all come together.

In this episode, we cover:

  • Why Video? Why it should be an important part of your marketing strategy
  • What types of video companies should create
  • Platforms that brands should use to share their video content
  • How long videos need to be
  • How to track metrics of video campaigns
  • Recommended equipment
  • The camera is on… now what?

KEY TAKEAWAY: Tool: Use this tool to get the job done (even with a limited budget) Beastgrip allows you to attach all sorts of accessories to your smartphone to record really good video. Software: Check out Ecamm Live (for Mac) for Facebook Live, Tube Buddy for Youtube, and Wistia for video metrics.

As a company, you almost have to be just as good at doing video on a weekly basis as you have been with creating blog content. Click To Tweet

About our Guest: George was recently named as a partner/owner of The Sales Lion, along with Marcus Sheridan. He is a Hubspot Accredited Trainer, one of about forty on the planet and holding over a dozen Hubspot accreditations! He has filmed 400+ videos including Hubspot tutorials and how-to’s.

Twitter: https://twitter.com/GeorgeBThomas

Facebook: https://www.facebook.com/Mr.GeorgeBThomas

LinkedIn: https://www.linkedin.com/in/georgebthomas/

Product Highlight: Website Rode Microphone Twitter @Rode

Hosts Point of ViewHow to Easily Create Brand Engagement Videos Using Simple Tools by Noble Crawford

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